If you have been searching for SEO services online, you have probably stumbled across many diverse companies who offer SEO services. Though these companies talk about these services on their website, it may still be difficult to decode what exactly it is that an SEO company does, especially when they throw around jargon that you don’t quite understand. These jargons can get a little tricky, especially if you are new to this field.

SEO plugin tools or SEO agency - Digital Marketing Jagrons

Source: https://www.robertsharpassociates.com/news/article/cutting-through-the-digital-marketing-jargon-terms-to-ask-your-marketing-agency-453

What is an SEO agency and what do they do?
SEO agency provides search engine optimization (SEO) services to businesses to help them develop their visibility online. SEO is the process of making relevant changes to your site’s design and content to make your site more alluring to the search engines like google and yahoo. The more your website is optimized for search engines like Google, the more likely your site could be ranked on the first page of the hunt. This is determined by the keywords and phrases you use which can be relevant to your commercial enterprise or product/service offering.

SEO plugin or SEO agency - Different SEO process

Source: http://therodinhoods.com/post/create-seo-strategy-5-steps/

A significant benefit of using an SEO company is that they likely have specialized experience in helping businesses rank higher on search engines. They employ experts in different areas of search engine optimization who provide a range of services, including auditing your site, developing a tailored SEO strategy, and implementing the tactics. Through these techniques, they bring more organic traffic to your site through search engines like Google, Bing, and Yahoo that will help your business reach its goals.
What is SEO plugin tool and how it works?
SEO plugin tool is like any other plugin tool where you just plugin the tool to your site and use it. SEO plugin tool is different from SEO agency. You don’t need to hire any SEO agency if you use an SEO plugin, instead you yourself would be doing the SEO using the tool. Some of the SEO plugin tools available in the market are automatic, as in, you just need to plugin the tool to your website and watch your website’s traffic grow over a period of time. The features offered by an SEO plugin differ from tool to tool, but the key feature one should look for in a SEO plugin is schema markup performed in schema.org. This is one of the most time consuming activity while performing an SEO and SEO plugins are used to completely automate such activities.

SEO plugins or SEO agency - WordPress SEO Plugins

Source: https://mythemeshop.com/blog/wordpress-seo-plugins/

Limitations and Problems with SEO agency

  1. Cost

SEO agencies are typically expensive. Depending on where you live in the world, you would be paying anywhere from 100$ per month to easily more than 500$ per month.

  1. Communication Problem

Not all SEO agencies can clearly understand your requirements. In such a case, resolving this communication problem could potentially take weeks.

  1. Most of the SEO Agencies are Not Organized

SEO Agency staff workers usually also perform other activities such content marketing, social media marketing, email marketing etc. So there is no real expertise in the lower levels. This can often affect the quality of the SEO work.

  1. Risk of Being Penalized
SEO plugin vs SEO agency - Google Algorithms Update

Source: https://sitechecker.pro/google-algorithm/

Search engines like Google, Bing, etc. have come out with various updates throughout the years. Google has introduced RankBrain and Hummingbird. Some SEO agencies still use black-hat SEO. It is risker to use black-hat SEO as these new search engine algorithms would penalize black-hat SEO techniques.

Benefits of SEO plugin tools over SEO agency

  1. SEO Plugin Tools are Releatively Inexpensive

While an SEO agency can charge you anywhere from 100$ to more than 5000$ per month, SEO plugin tools merely cost less than 50$ per month. This not only saves significant amount of money but also time that would have wasted from frequent communication with the SEO agency.
SEO plugin tools basically does all the key SEO tasks that an SEO agency would typically do but at a much lower price, and usually does all these tasks automatically.

  1. Schema Tagging Process is Completely Automated

Schema tagging is one of the most cumbersome SEO task. Using an SEO tool, it is completely automated. Where as an SEO agency might take days to weeks to complete this task. Plugin tools performs this in two steps – i) By automatically identifying key entities in the post, ii) Tagging these entities based on the context to Schema.org

  1. More Traffic, Higher Revenue

More site visitors equals more leads and ultimately generating you a higher revenue. SEO is now a must-have in your marketing strategy even in case you do not have a dynamic internet site.
The more efficient your SEO efforts are, the likelier they’ll lead to higher search rankings. SEO doesn’t go well only for increasing your direct sales, but for being found online during a customer’s product research.

  1. Organized keywords

Related keywords are also automatically grouped and categorized by relevance, value or any other metrics. Instead of having just a spread out list of keywords, you’ve a structured list which makes it easier to sort the number one high-value group versus the secondary group. This enables you to plan your organic SEO campaigns with precision, whether or not it’s a full-scale method or an exploratory sortie to capture temporary search ratings from a competitor’s stronghold.

SEO plugin vs SEO agency - Keywords

Source: https://searchengineland.com/mapping-keywords-buyer-journey-seo-270862

5. Content Augmentation
Content Augmentation means the tool brings the content for entities from open sources such as WikiData, DBpedia etc. If you want to add genuine value to the visitors then your website must have more content. As a result of this, your visitors tend to stay longer as they don’t need to look for other websites for additional information. This improves your website’s metrics such as dwell time and bounce rate.
Even though SEO plugin tools perform the key SEO tasks, if you want your websites to be present on the first page of search results, then you must spend some time with your content. There is no substitute for quality content.

SEO plugin or SEO agency - Content Augmentation

Source: https://www.techwyse.com/blog/content-marketing/create-seo-content-strategy-new-business/

Content Augmentation means the tool brings the content for entities from open sources such as WikiData, DBpedia etc. If you want to add genuine value to the visitors then your website must have more content. As a result of this, your visitors tend to stay longer as they don’t need to look for other websites for additional information. This improves your website’s metrics such as dwell time and bounce rate.
Even though SEO plugin tools perform the key SEO tasks, if you want your websites to be present on the first page of search results, then you must spend some time with your content. There is no substitute for quality content.
Luminate an SEO plug-in tool
Luminate is an AI-powered search engine optimization tool designed to significantly boost website ranking, attract and retain more organic traffic. It combines conceptual architecture (semantic indexes, consolidated entity profiles) and AI learning to help users organize, improve, and enrich their content so that their visitors can not only relate to them easily but also help the content to be discovered & understood by search engine bots.
Luminate assists you in increasing the visibility of your site in search engine result pages as well as encourage site visitors to stay active longer on your website whenever they visit by using contextual statistics information and display on the site. Luminate also helps sites effectively engage its visitors by using pop-up notifications, visitor information capture tools, and micro surveys.
Luminate’s Benefits
Luminate offers you with a search engine optimization automation device that incorporates the machine learning and semantic searching so that you’d be capable of providing your website visitors with a unique, positive experience whenever they visit your site. As they enjoy their experience, they’re empowered to engage your site’s tools further and explore its features, in turn, encouraging them to stay active longer and in the long run helping you reach your favored results.
Luminate provides you a solution that will help you to maximize your accumulated data completely, substantially the content on your site with links, user behavior, trending topics, and patterns. The software program analyzes these kinds of information using big data, machine learning, and user experience by creating novel ranking factors that let you generate your favored results.
Luminate facilitates you to identify factors that draw in organic traffic by analyzing the subsequent: what do your visitors search for when they come to your site? Have they found the same? Will they come back for more? Luminate helps you to answer these questions. It also permits you to create and proportion content that is relevant, well timed and is easily relatable to your target market.

Conclusion
SEO plugin tools could well be the future of SEO.