The task of maintaining a WordPress site needs consistency and tenacity in order to have a profitable enterprise. This task might become a herculean one, time-consuming and an excruciating one if you are to work manually on all the WordPress plug-ins without any assistance. But with the advent of Artificial Intelligence (AI), most of the tasks on these WordPress plug-ins are thus simplified with the help of AI boosting the quality of your WordPress site and in turn, increasing your profitability. Before I go ahead to explain in details the process involved in how Artificial Intelligence (AI) can boost your WordPress site, a quick understanding of the following will suffice:
- Meaning of AI
- Latent Semantic Index
- Semantic SEO
This is part I of the two-part articles. For the second part please check this link.
WHAT IS AI?
AI is Artificial Intelligence which is primarily defined as the capability of a machine to execute a task that is usually performed by humans, and doing the task better than humans would. While the basic aims of AI research include reasoning, knowledge representation, natural language processing, perception amongst others, AI has proven to be useful to almost all spheres of human activities including digital marketing and WordPress. The first thought would be how AI can be of help to boost your WordPress sites, but with the understanding of the concepts of Natural Language processing, Latent semantic Index, and Semantic Search Entity Optimization, a clearer picture will emerge.
Communication is made possible between AI and intelligent systems while retaining a natural language understandable by the user through Natural Language Processing (NLP). Thus, the natural language processing performs the utmost function of enabling computers to perform required tasks with any language you required.
There are two main components of Natural Language Processing. These are:
- Natural Language Understanding (NLU)
- Natural Language Generation (NLG)
Natural Language Understanding (NLU) unit performs functions such as classifying of the provided input in natural language into feasible representation and analyzing varied aspects of the language.
Natural Language Generation (NLG) unit is saddled with the following responsibilities: text planning, text realization and sentence planning. It is succinct to say the Natural Language Processing is the link between AI and end users (humans) who gives the commands and tasks to the AI on what it is to perform.
In the world of WordPress blogging and SEO industry, Latent Semantic Indexing (LSI) is not uncommon. While some of the belief that LSI will give your SEO a boost taking your WordPress blogging to the peak, it is becoming to unfold for the origin of LSI and its relevancy to SEO in 2018.
LATENT SEMANTIC INDEXING
Latent Semantic Indexing (LSI) is a mathematical method that was developed in the 1980s to improve the accuracy of retrieving information. According to Wikipedia, LSI is a technique in natural processing (distributional semantics) of analyzing relationships between a set of documents and terms.
It is an information retrieval technique patented in 1988 which is now expired. Its application is to find hidden or concealed (latent) relationships between words (semantics) so as to increase the level of understanding information. It uses a method referred to as SVD otherwise known as Singular Value Decomposition.
While LSI undoubtedly had played a part in the development of early search engines, it is befuddled with limitations that make the assertion that it can give your WordPress site SEO a boost a fallacy. As LSI was developed in the late 1980s, coupled with an expired patent, its relevancy to the SEO industry is next to none.
It is safe to say a lot of people have been misinformed about LSI being able to increase or boost your WordPress site but all hope is not lost as you would discover how exactly you can boost your WordPress site at the end of this article.
Figure above:A shot representing how the Latent Semantic Indexing on Luminate works on your WordPress website content during a search.
SEARCH ENGINE OPTIMIZATION
A number of WordPress users are concerned on attracting traffic and getting the contents of their blog seen when it is searched on different search engines. What therefore is Search Engine Optimization?
Search Engine Optimization or SEO is a number of rules or nuggets that websites owners or blog owners can adhere to in order to optimize their websites or blogs for varying search engines, inadvertently surging up their search engine rankings. SEO is also a great provider of quality for blog sites and websites by making them easier to navigate, efficient and user-friendly.
Importance of SEO
SEO is quite important for the following reasons:
- Top sites on search engine rankings are trusted by users
- Good SEO practices enhance the usability of the concerned blog site as well as improve the user experience
- It put your WordPress site ahead of others thus giving you an edge over competitors.
- It is necessary for an efficient running of an expanding site
- It also has a social promotion advantage.
It is necessary to note that good SEO practices cannot be embarked on and a positive result on SEO cannot be achieved if you do not possess a good consistent content to dish out on your WordPress site.
A website or WordPress site with a good content has a better chance of doing incredibly well, with or without SEO (SEO will give such a WordPress site additional boost), but a WordPress site without a good content possesses a minimal chance (long-term) of succeeding.
The prerequisite for SEO to obtain a positive result (short and long-term) is a good content. SEO will definitely boost your search engine rankings, give your WordPress site a good social promotion, gives you an edge over competitors amongst other benefits.
SEMANTIC SEO (SEARCH ENTITY OPTIMIZATION)
Now that there is a combination of AI and SEO, it important to know that the result of this is Semantic SEO, which could also be referred to the new SEO – Search Entity Optimization. How does this work? It is a way of optimizing the whole topic being discussed and not just the phrase. This becomes possible because Google is now much better at understanding the intent (semantic meaning) of the searcher and the true meaning of each phrase. Resultantly, it would need the SEO writer to think beyond the phrase, also beyond the combination of letters and keywords, but now to cover our topics in a broader spectrum.
Knowing that you would need to cover a broader view of the topic at hand, it is pertinent to know and accept that it can’t be done with 400 words. And since in Semantic SEO, it is all about answering the searcher’s intended questions, it is important to know then that out of the three types of searches available online i.e. Informational, Transactional and Navigational, Semantic SEO talks about ranking “Informational” above the rest. This is because, according to Elsevier, 80% of online searches are based on people looking for answers, while those who are looking for one service or another and one product or another to buy take the first 10%. And for those who are particular about getting a specific website, that is those who are bent on getting navigation to the main website of interest, take the 10% left.
Figure above:80% (blue section) are those looking for information (Informational)
10% (yellow section) are those in the circle of details on one service or product (Transactional)
10% (red section) of course are those who fall into the navigation channel (Navigational)
Therefore, with the aid of an excellent Search Entity Optimization software like Luminate, you are guaranteed of an exposure to the bigger part of the search intent statistics. Why? Semantic SEO is majorly relevant for this big group of searchers. And to be at the top of your game, you need to be the best and repeated answer portal for your target audience. How? Just like you have understood the ways of Search Engine Optimization, get inclined with the ways of the new SEO, deliver detailed information like you know what you have signed up for.
(The second part of the article can be found here)