Having a quality information on your webpage is not enough if you are looking to increase your website’s organic traffic. It is crucial for your website to have the content in a right format so that the machines can identify it and rank higher. This is important so that the machine can direct your content to a user who would get a good value from it. Otherwise, no matter how good the content is, if people can’t find it, they won’t read it.
Here I have pointed out eleven simple steps to take so that your website is Google Rank friendly.
#1 Choose a title that is SEO friendly
Realize what type of question/s you are answering in your post and set up the title that indicates you are answering to such question/s.
Try to include a keyword or two in your title.
Try to make the title attractive so that readers will be curious to click on it.
Limit your title to 60 characters long so that the search engine can display the full title name.
If it makes sense, include a number in your title.
#2 Make sure your webpage loads quickly
The text and images should be big enough but not so big enough that it takes a long time to load. If your website takes more than 3 seconds to load, then the likelihood of readers exiting the page increases. This, in turn, increases the bounce rate of your website. If the bounce rate of your website is consistently high, then Google will penalize it, which naturally reduces your website’s ranking.
If your website takes time to load, put up a loading animation so that it engages users and this, in turn, reduce the bounce rate.
If you want to know your webpage’s loading time, check out Google PageInsights, this will give info about the loading time. Using this info, you can work on optimizing the resources that are hindering the load time.
#3 Choose an optimal length for the article
Your page should have no less than 400 words. In a short article, you won’t be able to add sufficient keywords that would assist machines in identifying your article.
While there is no maximum length of words for a page, it is generally a good idea to keep it at least 800 words.
Make sure that you have enough keywords in your article, which accounts for 1-2% of words.
Try to replace some of the keywords with semantically similar words. For eg, if ‘Donald Trump’ is a keyword in your article appearing multiple times, then you can replace an instance of this keyword with ‘The president of the United States of America’.
#4 Have a clear structure in mind for your post
Try to structure your blog like a Wikipedia article. Such articles usually have a short introduction, followed by a long body containing headings and sub-headings. It also has relevant images. It is a good idea to finish the article with a conclusion.
Use bullets and numbering in your post. Most of your readers will be looking for specific answers to their questions. Bullets and numbering greatly help readers to find what they are looking for rather than lengthy paragraphs.
If you must write in paragraphs, try to limit a paragraph to no more than 250 words.
Avoid repeating the concepts. If you must repeat a key concept, make sure to do so in a conclusion section rather than on a body.
#5 Make sure your page answers as many questions as possible
It is not a good idea to write a blog with only one question in your mind. Because if you do, then you are most like competing with Google. Google provides a short answer to most of the queries in the search result itself.
Suppose you want to write a blog on ‘What is Search Engine Optimization?”, and if you do a simple Google search on this topic, you can see that Google already provides a short answer to this query:
The users looking to find the answer to this question might not read your blog as Google already provides a necessary answer. Therefore, if you want to increase the likelihood of users clicking your blog then you should also look to answer questions related to ‘What is Search Engine Optimization’. One way to find out the related questions to a search topic is to scroll down the search results in Google to see the related questions:
If you answer as many questions as possible in your blog, then Google will recognize your blog’s value and rank it higher.
#6 Check for plagiarism
Recent advances in Google’s algorithm ensures that duplicate content will not feature high in SERPs, meaning that there will be a penalty for plagiarism.
Therefore, you must make sure to keep your content as unique as possible.
It is important to distinguish between unique value and unique content. You can get a unique content simply by taking the ideas from other blogs and reassembling the words, but in order to get a unique value you should apply your creativity and rely on your own style while writing on a topic. Google tends to rate articles higher with a unique value.
Use plagiarism-checking tools to check your article for any plagiarism before publishing your blog.
#7 Include long tail keywords on your page
If you are just starting out on a blog, try to include long tail keywords. What do I mean by long tail keywords? Think of it as a phrase (typically 4 or more words), which is more specific and longer than keywords. In other words, they should indicate the main purpose of your blog.
Long tail keywords are not commonly searched in Google, but when people use it in their search term, your page would be among the top results. Since there are not many pages with the specific long tail keyword, people will click your webpage more often, thereby increasing the conversion rate.
#8 Choose relevant images
Images are important both in terms of aesthetic aspect of the blog as well as to make your content more understandable. If the images you choose are relevant and attractive, readers will spend more time on your page. The more time people spend on your page, the better the ranking of your post.
While adding images, make sure to include lower resolution images. Higher resolution images obstruct page loading and will increase the bounce rate. This will, in turn, reduce the ranking of your website.
Make sure the name of the images is relevant to your post, instead of names like ‘1.jpg’.
#9 Build backlinks
If you have written relevant blogs before, then it is a good idea to link those blogs to your current blog. Doing this will increase the rankings of your previous blogs. It will also psychologically show the readers about your blogging skills.
Even if you don’t have any relevant blogs, link some of the concepts in your blog to other credible sources. Doing this will help your readers to understand the concepts better and could lead to user satisfaction. They might even share your blogs on social media, which then would greatly increase your rankings.
#10 Check whether your content is better than the competition
This is an iterative process. After you have finished writing your blog, search for similar blogs and determine if your blog is adding something unique to the readers. Determine if your blog answers all the related questions, a reader might have. Also, check if the layout of your blog is better than your competition. Persistently ask yourself, ‘What else can I add that would increase the quality of my blog so that readers would prefer my blog over others?’. If you find the need to make changes, do them, and repeat the process again.
#11 Write a short bio of yourself at the end of the page
This seems like an obvious step, but it is also one of the most overlooked steps. Writing a short bio of you lets the reader know where you are coming from. It is a chance to highlight your achievements.
Writing a short bio of you is even more important if you are writing a blog on current research. Doing this will facilitate the readers to connect with you on social media and this will, in turn, increase your reputation as a blogger.
Building an SEO friendly content is all about few simple steps rather than one major step.
Spend some time to build an SEO friendly content based on the 11 steps mentioned in this article. The rewards are well worth the effort.